Category Archives: LeanSP

Introducing Live Tracking for Rentals of LEGO® SERIOUS PLAY® (LSP) Materials

Hire Materials with IoT-Technology for Maximum Certainty.

Locate your Shipment Precisely – Even Indoors at the Venue.

As a facilitator of the LEGO® SERIOUS PLAY® method, having the right amount of materials at the venue before starting with your workshop is crucial. Even with our punctuality rate of 100%, we have asked ourselves: how can we make the process of hiring LSP materials even more transparent, reliable and smooth?

UPS, our main delivery partner, tracks your shipment until arrival at the designated delivery address. But what happens after? Is your receiving department or inhouse mail involved? Is it a large conference center, exhibition site, hotel or office building? How can you be confident, the materials arrive where you want them to be?

With our new feature we enable you, as a professional facilitator of the LSP method, to have certainty that the materials are at the venue and if not, where to look. Since spring 2018, we’ve been testing this new technology and the maximum indoor accuracy is 10 meters or 30 meters on average.

With location tracking enabled
Without location tracking

Up to 10 meters indoor accuracy and available in most EU countries

The optional feature is available for rentals in most EU countries: Germany, France, Ireland, United Kingdom, Denmark, Netherlands, Belgium, Luxembourg, Czech Republic, Hungary, Italy, Spain and Portugal. Local availability, coverage and accuracy depends on a number of factors, as with all wireless technologies, but is continuously improving as the market for the underlying technology grows rapidly.

Internet of Things technology from Sigfox

Each workshop trolley is equipped with a tiny location tracking device. The device determines its location using triangulation of nearby base stations and sends its current location periodically over the air to the next cell tower. Because each trolley is connected to the internet, we can grant you access to an online map showing the location of the materials you have hired. We are using the low-power wide-area network (LPWAN) from Sigfox for optimal coverage, costs, accuracy and battery life.

Small City, Big Vision

Autonomous tractors, basic income, IoT, carpooling, air taxi, renewable energy, home office, theme park, total network coverage, city app, high-speed rail, maximum quality of life…

These we some of the ideas from citizens of a small city named Friesack, in Brandenburg, Germany. In cooperation with Innovation Hub Havelland we sponsored their LEGO® SERIOUS PLAY® demo workshop. Additional details can be found at (German).

About iHVL
Innovation Hub Havelland (iHVL) connects experts and newcomers about startups and technology. Participants exchange knowledge and teach modern methods. Innovation and startups are to be promoted in Havelland region in Brandenburg, Germany. iHVL is located in the heart of the region, in the city of Friesack, about 45 minutes from Berlin. The initiative currently consists of six active members. The main topics are Lean Startup, Design Thinking, Lego Serious Play, Blockchain and Internet of Things.

About Friesack
The small city of Friesack is centrally located in the district of Havelland, about 50 km west of Berlin, in the state of Brandenburg on the B5 and the RE2, Germany. In the city live about 2,500 inhabitants and together with the surrounding villages, the area comes to a population of about 6,500 people (as of 2017). Just under a quarter of the population is older than 65 years. The local economy is characterized by local crafts, agriculture, services and shops. While many Friesacker daily commute to work in Nauen or Berlin, OSZ Havelland draws hundreds of students and apprentices from large parts of the district to the city every day. The city is located, each about 30 km away, spatially isolated between Nauen, Rathenow and Kyritz. The local infrastructure is above average with shopping, doctors, entertainment and dining outlets. There is a clear need to catch up with internet speeds and mobile phone coverage.

Unboxing the LEGO® SERIOUS PLAY® Identity and Landscape Kit

In this unboxing video I show you how a Lego Serious Play Identity and Landscape Set, is packaged, when it comes straight out of Lego’s factory.

Master Thesis: Gaining Insights Through LEGO® SERIOUS PLAY® as a Brand Research Tool – LET IT CLICK WITH THE BRICK – by Julia Trebbin

In 2016 Julia Trebbin wrote her master thesis about LSP and compared it’s effectiveness to alternative methods.

The thesis at hand has the aim to find out if the management method LEGO SERIOUS PLAY (LSP) is applicable for brand research. Secondary literature is reviewed to detect current applications of the method in marketing and branding. Additionally, LSP facilitators are interviewed as experts to investigate the potential of the method for application in marketing and brand research, as well as identifying success factors of the method. Moreover, workshops are performed examining two variations of LSP using different bricks, as well as the comparison method Free Expression Drawing (FED) to find out if brand associations can be created to determine the brand image of a company. The thesis starts with defining the terms brand research, brand research tools, and LSP and continues with a description of the methodology and course of investigation. The results of the literature review and the expert interviews are illustrated showing current applications of LSP in marketing and brand research. Furthermore, a scoring model is introduced to evaluate the suitability of LSP for brand research combining the key findings of the workshops and additional factors. In the discussion the results are interpreted, limitations of the conducted research are illustrated and implications for further research are given. The conclusion of the conducted research is that LSP is suitable to investigate the brand image of a company but the drawbacks of the method need to be considered. PDF Download